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Friday Stairs, a free, coach-led stair workout that began in Tampa, is expanding to Miami Beach, Atlanta, Los Angeles and Nashville. The first event is scheduled for Oct. 30 in Miami Beach; dates or venues remain unconfirmed for some later stops, and Austin and Boston are planned for a later phase.
Friday Stairs, the free, coach-led stair workout that started in Tampa, is expanding to Miami Beach, Atlanta, Los Angeles and Nashville, with Austin and Boston planned afterward. The rollout is due to begin Oct. 30 at the Miami Beach Convention Center, bringing the event to new markets as its organizers report rising demand for the weekly Tampa sessions.
The announced schedule lists Historic Fourth Ward Park in Atlanta for Nov. 13 and Culver Steps in Culver City for Dec. 11. A date for Nashville’s event at Bicentennial Capitol Mall State Park has not been announced. Friday Stairs says it is still finalizing locations in Austin and Boston, which are intended to join the expansion later.
According to the company, its Tampa workouts offer 250 weekly spots, which fill within minutes. The weekly waitlist is near 400 people, up from just over 300 in September, and its newsletter, The Monday Drop, has more than 4,000 subscribers. Friday Stairs also reports more than 3 million organic social media views monthly; those audience figures are company-provided.
Organizers say each new market will need volunteer coaches and are recruiting trainers and community leaders in the four initial expansion cities. The company is also seeking category-exclusive brand partnerships across multiple locations. It has not announced specific sponsors or provided a full operating schedule for all six cities.
A Local Workout Moves Nationally
The expansion tests whether a fitness format that has built a following in Tampa can attract regular participants in other cities. Unlike an informal group run, Friday Stairs describes its events as structured, coach-led workouts in a defined space, with modifications available. Co-founder Lev Ekster told Athletech News that participants are not simply exercising separately from one another; the group format is part of the offer.
For people in the announced cities, the immediate practical change is access to a no-cost community workout, subject to the event’s sign-up arrangements and capacity. For Friday Stairs, growth will depend on recruiting local coaches and community leaders as well as turning interest into attendance. The Tampa waitlist and online audience indicate demand in its home market, but they do not establish how many people will attend in the new locations.
The company’s plans also reflect a broader commercial opportunity around group fitness and endurance events. Athletech News cited New York Road Runners’ estimate that the 2024 New York City Marathon generated $700 million in city spending, and Mastercard Economic Institute data showing a 22% race-day increase in spending at restaurants and bars along the route in 2025. Those figures concern a major marathon, not Friday Stairs, and do not predict the financial impact of its workouts.
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How the Tampa Format Grew
Friday Stairs built its initial operation around weekly stair workouts in Tampa, where the organizers say all 250 spots fill within minutes. The company’s sign-up route runs through The Monday Drop newsletter, which it reports has more than 4,000 subscribers. In an earlier interview with Athletech News, Ekster said Atlanta was already planned as the next stop; the new announcement added Miami Beach, Los Angeles and Nashville, while Austin and Boston were identified as later destinations.
The group’s appeal, according to the startup, is social as well as athletic. Co-founder Jovany Ruiz told Athletech News that participants come for one another as well as the workout. Friday Stairs says its crowd includes young professionals and describes roughly 70% of participants as women and about 60% as ages 25 to 34. These are company descriptions of its audience, not independently verified demographic estimates.
The source report places the expansion alongside increased interest in participatory fitness. It cites Strava’s 2025 data showing Gen Z race participation rose 28% in the 5K and 39% in the 10K. Friday Stairs’ founders distinguish their format from a run club: they emphasize a coached session in a shared space, with exercise modifications and participants across age groups.
“People aren’t just coming for a workout. They’re coming for each other.”
— Jovany Ruiz, Friday Stairs co-founder, quoted by Athletech News
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Dates, Capacity and Local Teams
The announcement does not give a Nashville event date, and the Austin and Boston venues and schedules are still being finalized. It is also not clear how many spots will be available at each new-city event, whether the 250-person Tampa capacity will apply elsewhere, or how participants will register in each market.
Friday Stairs says it is recruiting volunteer coaches and community leaders, but has not detailed how many are needed or whether recruitment is complete in any city. The company’s audience, waitlist and social-view figures are self-reported. The source material does not provide independent verification or explain how those measures are counted.
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Recruiting Coaches Before Launch
The first listed event is scheduled for Oct. 30 at the Miami Beach Convention Center, followed by Atlanta on Nov. 13 and Culver City on Dec. 11. Friday Stairs is recruiting local trainers and community leaders for the initial expansion markets, while Nashville’s date and the Austin and Boston plans remain pending.
Further details to watch include the registration process, event capacities, local coaching teams and any brand partnerships. Ekster has also floated ticketed, Hyrox-style competitions that might be called “Friday Games” as a possible future revenue stream, but the company has not announced a launch date or confirmed that the concept will proceed.
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Key Questions
Which cities are getting Friday Stairs events?
The first expansion markets are Miami Beach, Atlanta, Los Angeles and Nashville. Friday Stairs says Austin and Boston are planned for a later phase.
When is the first event?
The first announced event is scheduled for Oct. 30 at the Miami Beach Convention Center. The source report does not specify the year in the schedule details.
Are all event dates confirmed?
No. Atlanta is listed for Nov. 13 and Culver City for Dec. 11, but Nashville’s date has not been announced. Austin and Boston locations are still being finalized.
Will the workouts be free?
Friday Stairs describes its format as a free, coach-led stair workout. The announcement does not provide registration details, event capacities or whether every new-market session will follow the same arrangements.
What is Friday Stairs doing to prepare for expansion?
The company says it is recruiting volunteer coaches and community leaders in its four initial expansion markets and seeking brand partners. It has not shared staffing numbers or named partners.
Source: rss
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