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Eric Von Frohlich, co-founder of Row House and founder of EVF Performance CrossFit Upper East Side, died last week at age 60, Athletech News reported. Tributes describe his influence on boutique fitness and his advocacy after a Parkinson’s disease diagnosis.
Eric Von Frohlich, co-founder of Row House and founder of EVF Performance CrossFit Upper East Side, died last week at age 60, Athletech News reported. His work helped popularize rowing as a boutique fitness format, and after his Parkinson’s disease diagnosis he became an advocate for the Parkinson’s community.
Frohlich co-founded Row House in 2014 with his wife, Debra Strougo. Athletech News credits him with helping bring rowing into nationwide boutique fitness and with pioneering approaches to group fitness and CrossFit training. He also founded EVF Performance CrossFit Upper East Side, a gym in New York.
Frohlich and Strougo founded Fitizens Holdings, which advised and invested in health, fitness and wellness companies. Following his Parkinson’s diagnosis, Frohlich served on the board of Rock Steady Boxing, a nonprofit focused on boxing-based exercise programs for people with Parkinson’s. The report says he used his public profile to support the community and inform care methods.
He is survived by Strougo, their children Magnus, Carter and Bella, and other family members, as well as their dog and two cats, according to Athletech News. His mother, Joyce Carter Frohlich, died before him. The outlet collected tributes from people who knew him through fitness, advocacy and personal relationships.
A Coach’s Reach Beyond the Gym
Frohlich’s career connected fitness entrepreneurship with coaching and Parkinson’s advocacy. Row House brought rowing into group studios for people who might have found the sport intimidating, according to Mark Grabowski, who was quoted by Athletech News. His work at EVF and in CrossFit also reached people across different fitness backgrounds.
His board role at Rock Steady Boxing gave him a way to contribute from the perspective of someone living with Parkinson’s. Ryan Cotton, quoted in the report, said Frohlich balanced realism about the diagnosis with optimism. The tributes describe both professional influence and personal relationships, while reflecting the views of contributors rather than an independent assessment of his impact.
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From CrossFit to Parkinson’s Advocacy
Frohlich became a prominent figure in New York’s boutique fitness scene through coaching and gym ownership. He and Strougo launched Row House in 2014, as boutique studios were bringing specialized forms of exercise into group classes. Athletech News says the business helped make rowing a more accessible group fitness option.
Frohlich’s Parkinson’s diagnosis later shaped another part of his public work. He joined the board of Rock Steady Boxing, drawing on his fitness industry experience and his own diagnosis. The source does not provide the date of his diagnosis or a detailed timeline of his advocacy work.
“He was an innovator in boutique fitness and introduced countless people to rowing, which heretofore had been an intimidating form of exercise for many.”
— Mark Grabowski, in a tribute published by Athletech News
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Details Still Not Reported
Athletech News said Frohlich died last week but did not specify the date, place or cause of death. Its report also does not give a date for his Parkinson’s diagnosis or further detail about his advocacy activities. No funeral or memorial arrangements are provided in the source material.
The article presents recollections from friends and colleagues. Their descriptions of Frohlich’s influence are attributed tributes, not independently measured findings.
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Tributes and Family Remembrance
Athletech News published tributes gathered from emails, texts and public social media posts in the week after Frohlich’s death. The supplied report identifies no upcoming memorial, service or organizational announcement. Further details, if shared by his family or the organizations he worked with, may clarify how and when people can remember him publicly.
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Key Questions
Who was Eric Von Frohlich?
Eric Von Frohlich was a fitness entrepreneur and coach in New York. He co-founded Row House, founded EVF Performance CrossFit Upper East Side and co-founded Fitizens Holdings with his wife, Debra Strougo.
How old was Von Frohlich when he died?
Athletech News reported that he was 60. The supplied report says he died last week but does not give a calendar date.
What was his connection to Row House?
Von Frohlich co-founded Row House in 2014 with Strougo. Athletech News credits the company and his work with helping establish rowing as a boutique group fitness format.
How was he involved in Parkinson’s advocacy?
After his Parkinson’s disease diagnosis, Von Frohlich served on the board of Rock Steady Boxing. The report says he used his platform to support people with Parkinson’s and inform care methods.
Has a cause of death or memorial date been announced?
The supplied Athletech News report does not state a cause of death or provide memorial arrangements.
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